Economics Essay Example | Topics and Well Written Essays - 2500 words - 6

Economics - Essay Example Next it delineates the strategic choices at the disposal of corporate entities in the process of planning and policy making. The study also focuses on the strategic significance of the changes that have taken place in the corporate environment over the years since the times of such catchy phrases like Schumacher’s â€Å"small is beautiful†. According to the lead article in the Economist on the 29th of August 2009 big corporate entities are coming in to vogue again because they have discovered a master strategy to survive in the all too important strategic competitive environment. By extension environmental factors play a very significant role on the corporate strategy and policy making environment. The extent to which such environmental factors play a role in determining the directional thrust of the corporate strategy of the big business corporation concerning competition and corporate social responsibility (CSR) can be known through an analysis of the theoretical approaches recommended by modern management gurus. This paper would adopt the five principle environmental factors suggested by Pearce & Robinson (2002). The authors suggest a theoretical framework of five significant environmental factors in order to enable leaders and managers of corporate entities to understand the nature and the extent of the impact that environmental factors have on business organizations. Above all according to the authors big businesses are more and more affected by them. Customers are very important for the business organization in determining its corporate strategy. For example customers can either make or break a business organization on the basis of demand. The emerging big corporate entity depends on customers’ perceptive behavior to such an extent that the former has very little freedom in deciding the corporate strategy and production policy in any other possible way. The purchasing power of the modern customer is unlimited

Educating Prison Inmates Research Paper Example | Topics and Well Written Essays - 2500 words

Educating Prison Inmates - Research Paper Example Apart from that this research paper has also highlighted the opportunity of American inmates’ educating programs in order to accomplish employment. Moreover, the study has evidently perceived that inmates’ educational programs in correctional facility have reduced the criminal recidivism among prisoners and have provided them with employment opportunities. Inmates education has emerge to become a new trend in early 21st century. The tendency of inmates’ education has been mostly observed in American correctional system. The objective of inmates’ education is to convey knowledge among the prisoners for outside world and enhance the rehabilitative aspects of American prison. American government has chosen couple of approach such as vocational training and academic education to educate inmates. It has been also observed that several colleges and university along with few non-governmental organisations have stepped forward in order to offer educational programs to the inmates in America. During the year 1996, American Central Security Control (CSC) has realized that inmates’ education programs can meet their employment needs after the correctional life. Therefore, CSC has designed inmates’ education programs according to teach job skills and rational skills, which will help them to become productive and law abi ding citizen. Thus, the American government has been investing large amount of money on offenders’ correctional education programs since the last decade (John Howard Society of Alberta, 2012). In this research paper, the main aim is to identify weather the inmates’ education programs affect the American correctional system positively or not. Apart from this, during the research the objective is to highlight the impact of offenders’ correctional education programs on the American correctional system. Moreover, through the research report the actual intention is to

Market-Led Strategic Change at Tesco plc Research Paper

Market-Led Strategic Change at Tesco plc - Research Paper Example The second applies the analysis to Tesco plc, providing relevant examples. Companies develop marketing plans to know how it should direct its efforts towards bringing a particular product or brand to market. The plan acts as a roadmap, a set of guidelines to ensure success, and contains an analysis of the target market, the marketing objectives, and the marketing mix, which explains in detail the selected strategy for the product, its promotion, distribution, and price (Cohen, 1995). The quality of a marketing plan depends on the assumptions it makes about the customers and the basis for those assumptions, how the marketing objectives are defined, and how the marketing mix are analysed; above all, how it is put into action (Shark, 1994). Traditional literature on marketing programmes and actions such as by Wind and Claycamp (1976) identified the development of product policies (brand, quality, and value) as the most critical element of a marketing plan because this is how companies can engage customers and meet their needs. As Peter and Donnelly (1997, p. 127) observed: "developing new products is the lifeblood of successful business firms". Crawford (1994, p.9-11) categorised "new products" as follows: new to the world (inventions), new for the firm, additions to product lines, product improvements, and repositioning (retargeting for new use or application). Major changes in the marketplace, media and communications, ... elopment of product policies (brand, quality, and value) as the most critical element of a marketing plan because this is how companies can engage customers and meet their needs. As Peter and Donnelly (1997, p. 127) observed: "developing new products is the lifeblood of successful business firms". Crawford (1994, p.9-11) categorised "new products" as follows: new to the world (inventions), new for the firm, additions to product lines, product improvements, and repositioning (retargeting for new use or application). Total Integration Major changes in the marketplace, media and communications, and in consumers were the key drivers in the development of integrated marketing communications or IMC as a new paradigm for marketing professionals for the 21st century (Schultz and Schultz, 1998). Schultz and Kitchen (2000, p.3) identified four elements that pushed these changes in the practice of marketing: digitalisation, information technology, intellectual property, and communication systems, with the result that consumers have become more fragmented and converged into smaller, more targeted and specialised groups. Levitt (1975, p.10) was amongst the first to note the need for changes in the traditional methods, practices, and ways of thinking prevalent in the era of mass marketing and communications in the 1960s and 1970s, arguing that "management should not see itself as merely producing products but as providing customer-creating value satisfaction and pushing this idea to every nook and cranny of the organisationcontinuously, and with enough flair to excite employees". He warned that if this is not done, the company would have no consolidating sense of purpose or direction. The earliest formal definition of integrated marketing was formulated in 1989 by the American

Evaluating Reading Informally Essay Example for Free

Evaluating Reading Informally Essay Informal approaches to the evaluation of literacy have developed in response to the demands for greater accountability and the influence of national, standardized testing. The strength of informal approaches to evaluation is that it provides immediate feedback to both the student and the teacher. The teacher can use a set of assessment tools to measure student learning while the student can receive specific guidance on what to do to improve her/his reading skills. This essay will explore four informal approaches to reading assessment: teacher observation, teacher-student conferences, workbooks and worksheets and reading portfolios. The first approach, teacher observation, is multi-faceted. It builds on the daily interaction between teacher and students. The purpose of the observation is diagnosis. Teachers â€Å"place students in appropriate materials; assess readiness for a given task; determine reading interest, assess attitudes; and make decisions about decoding, comprehension, and study skills (Pikulski and Shanahan, 1982, p. 2). Although McKenna and Stahl (2003) would agree with Pikulski and Shanahan (1982) about the importance of teacher observation, they would disagree about the purpose. McKenna and Stahl (2003) refer to the process of diagnosis as â€Å"The Deficit Model† (p. 2) and what emerges from such a model is terms like â€Å"remediation† and â€Å"remedial reader† (p. 2). Instead McKenna and Stahl (2003) prefer â€Å"A Cognitive Model† (p. 8) where the teacher observes the capacity of students for â€Å"automatic word recognition† (p. 10), â€Å"language comprehension† (p. 15), and â€Å"strategic knowledge† (p. 19). Taking â€Å"automatic word recognition† as one example of how teachers apply their observation skills, teachers examine students’ abilities to predict or judge the appropriateness of a word in a given context, the fluency with which students read aloud passages in class, how quickly and accurately students recognize the most common words in the English language, whether students can use their language skills to decode new, unfamiliar words, and whether students understand the sounds associated with letters and words, not just the contexts. The second informal assessment technique, teacher-student conference, provides an opportunity for the teacher to assess student perceptions of their own progress. Rather than using the conference like a teacher-parent conference where the parents receive updates on the child’s progress, the teacher-student conference provides an opportunity for teachers to understand a student’s reading interests, attitudes towards reading, and the meaning-making strategies a student uses in the process of reading various kinds of materials (Pikulski and Shanahan, 1982, p. 3). Caldwell (2002) identifies three purposes of reading assessment: identify good reader behaviors, determine student reading level, and document student progress (p. 5). Some of what Caldwell (2002) identifies as good reading behaviors can be gauged during teacher-student conferences, especially in how each individual student makes meaning from any given text. Some of Caldwell’s (2002) reader behaviors are to â€Å"connect what they know with the information in the text, determine what is important in the text, recognize the structure of the text, and summarize and reorganize ideas in the text† (p. 8). Standardized tests do not allow students to use their personal backgrounds in interpretive reading, nor does it allow for exploring more than one important idea (the main idea) in a text. By using teacher-student conferences in a way that all students can express themselves, teachers create a space for increased learning. This idea touches on what McKenna and Stahl (2003) call â€Å"The Contextual Approach,† one distinct from a learning style model (p. 3). The third informal reading assessment, workbooks and worksheets, enable teachers to focus on individual students and their needs in practicing a specific skill (Pikulski and Shanahan, 1982, p. 8). The numerous workbooks on the market and worksheets on the internet make this approach a relative quick and time-saving way to assess student learning. None of the informal instructional methods should be used alone and this particular assessment method highlights the danger of approaching one method as a singular way to help students improve their reading skills. Reading instructors want students to not only improve their facility with recognizing and constructing words, sentences, and paragraphs, we also want students to make inferences, ask questions about the implications of a particular way of thinking, and synthesize multiple sources of information on an issue (Caldwell, 2002, p. 8). The ability to perform these latter tasks is consistent with what McKenna and Stahl (2003) describe as strategic reading knowledge (p. 19). Finally, the fourth assessment technique, reading portfolios, enable students to develop an informed perspective about their own reading and writing. Documenting student progress is one of the three reasons for assessing reading (Caldwell, 2002, p. 11). The benefit of this approach as an informal technique is that is shows the student the specific kind of improvement made in any given area. Unlike standardized tests, which compare students to a national norm or a cutoff score (Caldwell, 2002, p. 12-13), records of student progress assess a student’s learning in the area of reading over time. It also provides feedback to the instructor about teaching strengths and weaknesses. Specifically, reading portfolios â€Å"help the student keep track of books read, favorite stories, scores on workbooks/worksheets, or progress in various learning centers† (Pikulski and Shanahan, 1982, p. 8). In summarizing the value of informal reading assessments, Caldwell (2002) states it very succinctly when she says, â€Å"informal instruments are authentic than formal measures. They are similar to the actual task of reading. Reading a passage and retelling its contents are more authentic than reading a short paragraph and answering multiple-choice questions by filling in little bubbles on a scan sheet† (p. 13). The word â€Å"authentic† refers to an assessment’s ability to measure reading. Caldwell (2002) describes the value of informal assessment tools in their ability to mimic the reading process. Informal assessment techniques return control of the learning process to the teachers and students who interact on a daily basis within a classroom. In many ways, they are more important than formal reading assessments because they provide qualitative feedback. References Caldwell, J. S. (2002). Reading assessment: A primer for teachers and tutors. New York: The Guilford Press. Johns, J. L. (1982).The dimensions and uses of informal reading assessment. In J. J. Pikulski and T. Shanahan (Eds. ), Approaches to the informal evaluation of reading. (pp. 1-11). Newark, DE: International Reading Association. McKenna, M. C. , and Stahl, S. A. (2003). Assessment for reading instruction. New York: The Guilford Press. Tierney, R. J. (1991). Portfolio assessment in the reading-writing classroom. Norwood, MA: Christopher-Gordon Publishers. 9 November 2008. http://library. gcu. edu. Yancey, K. B. (1989). Reflection in the writing classroom. Logan, UT: Utah University Press. 9 November 2008. http://library. gcu. edu.

1950-1960 Essay -- Essays Papers

1950-1960 During the 1950's, the United States experienced great change with the end of World War II, making it difficult to label the busy decade. America was the most powerful nation in the world and it was a time of complacency. The United States accepted two new states, Hawaii and Alaska (www.fifties.com). The science world boomed with new inventions; televisions broadcast nationally; rock n' roll was popular; commercial hotel and fast food chains became common; the car industry exploded; vaccinations for measles and polio were discovered; and birth control pills were introduced (Layman VII). Another event in the 1950’s was the ratification of the 21st Amendment, which limited presidents to two terms in office. The 1950's "baby boom" was also an affect from World War II. The American population increased 19% throughout the 1950's. One-third of Americans was under the age of fifteen (Layman 262). Another issue for the United States in 1950 was the Civil Rights movement. There was one court case that changed history forever. On May 17, 1954 in Topeka, Kansas, a black third grade girl, Linda Brown, was denied admission to a school that was for white children. Schools stigmatized black children, thereby denying them the equal protection guaranteed by the 14th Amendment. The court finally agreed with Linda’s father and Thurgood Marshall. The United Sates was modernizing, however, discrimination was still a large problem (www.fifties.com). If American was a growing society, it was also a society on the move. Life was progressively getting faster. Drive-in business and shopping malls were convenient. Mass culture brought material wealth to America, but many wondered at what cost. Poorer citizens were ignored, and the work et... ...ed States was once again beginning to modernize and grow. This not only affected American attitude, but it affected art and literature throughout the world. WORKS CITED Berman, David. "Pop Art: An analysis of English and American Styles." (www.st.townson.edu/~dberma2/). Candace. "Index Fifties Web". March 15, 2001 (www.fiftiesweb.com). Ginsberg, Allen. "America." The American Tradition in Literature. Vol. 2. Ed. Perkins, George and Barbara. New York: McGraw-Hill, 1999. 1795. Hughes, Langston. "Feet Live Their Own Life." The American Tradition in Literature. Ed. Perkins, George and Barbara. New York: McGraw-Hill, 1999. 1604. IDA (15) University of Dayton Annual Reports. "Annual Reports of the President 1950." Layman, Richard. American Decades: 1950-1959. Detroit: Gale, 1994. Wehrle, William O. A History of the University of Dayton. Dayton, 1962.

Informative Speech on 9/11 Planes Essay

How many of you can still remember exactly where you was on 9/11? I remember I was in my 2nd grade classroom and hearing over the intercom that our teachers needed to turn on the T.V. As we began watching the horrific events that was taking place and yet to take place, we was all confused on what was happening, and why. We just knew what we was watching was not normal. The World Trade Center attacks were part of a strategic plan of a terrorist group al-Qaeda. Throughout the speech, I will be mapping out the attacks as they unraveled. Four planes were hijacked, each intended for different targets. According to the New York Times, the flights that were hijacked included American Airlines Flight 11, United Airlines Flight 175, American Airlines 77, and United Airlines Flight 93 (Schememann A1.) American Airlines Flight 11, which carried five Al-Qaeda terrorists, 81 passengers, and 11 crewmembers, was the first plane to hit the North Twin Tower. The flight was scheduled from Boston, Massachusetts to L.A. California. Within fifteen minutes of that flight, the Al-Qaeda hijackers had injured three people, killed one, and forcibly made their way into the cockpit, and overtook the captain and first officer. Mohamed Atta was the hijacker that took over the planes control, and was in control of the events that followed. The air control system realized something was wrong when they lost all contact with American Airlines Flight 11, until Mohamed Atta, accidently sent a message to the air control system instead of the passengers in the plane. At 8:46 local time, the aircraft crashed into the North tower of the World Trade Center. 102 minutes after the impact, the North tower of the World Trade center collapsed. United Airlines Flight 175 was the second passenger flight, which carried five hijackers and 60 people, which was boarded to go from Boston, Massachusetts, to Los Angeles, California. Within 30 minutes of take off, the hijackers had forcefully entered the cockpit and overruled the pilot and first officer, allowing Marwan al-Shehhi to control the airplane from then on. Unlike American Airlines Flight 11, Airlines Flight 175 kept their air traffic control system on, and it was visible on New York Center’s radar. Many of the passengers and also crew members made phones calls from the phones located on the plane. 17 minutes after the North Tower was hit by American Airlines Flight 11, the United Airlines Flight 175 then struck the South Tower, which was the only impact from September 11, 2001 that was seen live on television as it occurred. 56 minutes after the impact on the South Tower, of the World Trade center, the building collapsed. American Airlines Flight 77, which killed the five Al-Qaeda terrorists and 59 passengers boarded the plane, and also the 125 people that were in the building of the third attack, the Pentagon located in Washington, D.C. The flight was departing from Dulles, Virginia to the destination of Los Angeles, California. It took the five hijackers 35 minutes to intrude the cockpit; Hani Jonjour then took over as the pilot of American Airlines Flight 77. The western side of the Pentagon at 9:37 was hit. At 10:10 A.M. a section of the Pentagon had collapsed, it took days for firefighters to extinguish the massive fire. United Airlines Flight 93, withheld four Al-Qaeda terrorists and 44 passengers, crashed into a field near Stonycreek, Township, Pennsylvania. It only took the Al-Qaeda members 46 minutes to take control over the plane. The passengers of the plane had decided they were not going to let the hijackers hit their target and kill them without an attempt to recover the planes control. The passengers on the plane were in touch with people from the phones, to be aware that the World Trade Center had been hit, along with the Pentagon. The passengers attempted to gain back the control of United Airlines Flight 93, and during this attempt, the plane crashed into the field in Stonycreek Township. United Airlines Flight 93 was the only plane that did not reach its hijackers’ target. Many of us was aware of the events that took place on 9/11, but really didn’t know much about the passengers that was boarded those four planes on September 11, 2001, a day that forever change America. On Flight 11, Charles â€Å"Chuck† Jones, 48, almost made it into outer space. He was qualified to fly on the space shuttle and was scheduled to fly a mission when the 1987 Challenger explosion indefinitely postponed launched. On Flight 77, Suzanna Calley, 42, of California, would have celebrated her 20th wedding anniversary on Wednesday, September 12th, and her 43rd birthday on Monday, September 17. On Flight 175, Ruth McCourt, 45, and her daughter, Juliana, age 4, were aboard United Airline Flight 175. Ruth McCourt’s brother, Ronnie, escaped the ground floor of the World Trade Center. On Flight 93, Todd Beamer, 32, leaves a pregnant wife and two sons. His family believes that he died when he and other passengers tried recovering Flight 93 from the hijackers. The flights of 11, 77, 175, and 93 has forever change the life of America and on 9/11, there will always be a moment of silence for the people that bravely lost their lives that day. Work Cited http://en.wikipedia.org/wiki/American_Airlines_Flight_11 http://en.wikipedia.org/wiki/United_Airlines_Flight_93 http://en.wikipedia.org/wiki/American_Airlines_Flight_77 http://en.wikipedia.org/wiki/United_Airlines_Flight_175 http://usatoday30.usatoday.com/news/nation/2001/09/11/victims-capsules.htm

The atmosphere in which the modern business organization

The atmosphere in which the modern business organization operates is something which can change in no time at all.   In comparing Fortune Magazine’s â€Å"Most Admired Companies† from 2007, and in retrospect, 1987, some interesting facts emerge.   First, the two lists are compared as follows: 2007  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1987 1. General Electric  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   General Motors 2. Starbucks  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Exxon 3. Toyota Motor  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ford 4. Berkshire Hathaway  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   IBM 5. Southwest Airlines  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mobil 6. FedEx  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  General Electric 7. Apple  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ATT 8. Google  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Texaco 9. Johnson & Johnson  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dupont 10 . Proctor & Gamble  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chevron These two lists are characterized by a few common elements; first, the issue of profitability is something that is universal in the lists, even thought they are separated by a decade of time.   The companies that are in the lists, upon further research, are all companies which, while not constant, have been profitable overall.   In fact, some of these companies, such as Ford and Exxon, have fallen upon hard times occasionally, and their positive position in the mind of the public has allowed them to recover from some major catastrophes, such as Ford’s plant closings and Exxon’s Valdez disaster, which almost destroyed the company.   Interestingly, in the 2007 list, a new type of company, Starbuck’s appears.   It can be said that the company is different because much of what they sell is image, and not the tangibles offered by automotive manufacturers as a quick example. How much of the evaluation is dominated by the profitability of the company? In the present day evaluations, profitability of the company, of course is a key element as it has always been; however, the companies of today are evaluated more so on net income after taxes as a percentage of sales for a few key reasons.   First, some of the companies that are rated as top companies are those which offer non-durable products such as Starbuck’s, for which a measure such as return on assets is not the best evaluative tool. How many of these companies currently on the ‘Most Admired' list also appear on Fortune’s current list of â€Å"The 100 Best Companies to Work For†? As a matter of fact, three of the companies currently on the ‘Most Admired’ list also appear on Fortune’s current list of ‘The 100 Best Companies to Work For’; specifically, the companies are Google, Johnson & Johnson and Starbucks.   Based on this finding, there are several possible theories for the relationship between companies being ranked on both lists simultaneously.   Obviously, companies that are among the best to work for will generate a level of admiration.   Moreover, it is also likely that companies that are so admired will attract the kinds of talented and qualified people as employees who would be likely to speak well of companies.   Conversely, companies that are not good to work for are unlikely to be admired. Conclusion In conclusion, what can be seen in comparing popular companies from present and past is that some firms have great longevity, some do not, but all achieve greatness at one time or another.